When Shania Twain stepped into the spotlight as host of the 2024 People’s Choice Country Music Awards, expectations were high given her long history of influence in country and pop music. The five‑time Grammy Award winner and global superstar, whose career has spanned decades and earned her crossover success, was tapped to lead the second annual ceremony held at the prestigious Grand Ole Opry House in Nashville, Tennessee, on September 26, 2024. The awards show — broadcast live on NBC and streaming on Peacock — celebrates fan‑chosen favorites in country music. Twain’s selection as host was announced months in advance, with organizers and media highlighting her legacy and connection to both traditional and contemporary country scenes.

The Grand Ole Opry House carries immense symbolic weight in country music, having been a cornerstone for the genre’s most historic performances and milestones for nearly a century. Hosting an awards show in this environment comes with an unspoken responsibility: to honor country music’s roots while showcasing its current evolution. Twain, at 59, brings a perspective steeped in experience, having first risen to fame in the mid‑1990s with a string of multi‑platinum albums and hits that broadened the genre’s audience globally. Her association with hits like Man! I Feel Like a Woman! and You’re Still the One helped redefine how country music could sound and who it could appeal to — traits that made her an appealing choice as a ceremony host.

As the host, Twain’s role was to guide the evening’s pacing between performances, award presentations, and moments of celebration. She opened the live broadcast and introduced the first performances of the night, including high‑profile acts like Kane Brown and others, helping to usher in a night that blended established stars and rising voices. The People’s Choice Country Awards are structured around fan voting and feature categories spanning traditional awards along with more contemporary recognitions, reflecting the broad tastes of country listeners. For example, Kane Brown received the Country Champion Award — a special honor recognizing musical achievement and philanthropy — during the same ceremony Twain hosted.

Twain’s presence was visually striking throughout the evening. Photos and reports from the red carpet and broadcast show her in bold, fashion‑forward ensembles that generated attention from fans and media alike. Outfits ranged from a bejeweled denim dress co‑designed with Levi’s — paying homage to her country roots while incorporating contemporary design — to other statement looks on stage. These fashion choices underscored Twain’s willingness to blend different aesthetic elements, a trait she’s embraced throughout her career. Many social media users and fashion commentators highlighted these outfits as among the most memorable on the red carpet.

While there is limited direct coverage in major news outlets about audience critiques or praise specific to Twain’s hosting style, her role as host itself was a focal point of the show’s promotion and coverage. The fact that she was chosen to anchor the broadcast — alongside a lineup of performances by artists such as Miranda Lambert, Keith Urban, and Lady A — reflects her continued relevance within the country community and the genre’s evolving identity. Critics and fans alike have noted in broader discussions of the awards ceremony that the show’s format emphasizes both tradition and contemporary appeal, and having Twain in the host’s chair bridged those elements, given her career’s own blending of styles.

By the end of the ceremony, Shania Twain’s contribution as host reinforced her enduring stature in country music. While awards shows often draw commentary on specific moments — from performances to winners to visual presentation — the fact that media outlets, organizers, and the fan community celebrated her selection and presence at the event illustrates her lasting cultural impact. The People’s Choice Country Awards continue to grow in viewership and prominence as a fan‑driven platform, and Twain’s participation links the genre’s storied past with its dynamic present. Whether future iterations of the awards will see her return as host or in another capacity, her involvement in 2024 underscored the role of veteran artists in shaping contemporary country music celebrations.