Many people are just now learning the true meaning behind the brand name Durex—and it’s not what most expected. While some assumed the name was short for “during sex” or simply hinted at durability, it turns out Durex is actually an acronym for Durability, Reliability, and Excellence. The brand, originally founded as the London Rubber Company in 1915, secured the Durex trademark in 1929 and has since become one of the world’s most recognized names in sexual wellness. This little-known fact was recently highlighted by the BBC and has sparked a mix of surprise and humor across social media, with many users sharing their reactions to the unexpected revelation.

Durex has a long history of innovation and quality assurance. In 1932, it began manufacturing its own products, quickly becoming a pioneer in the field by introducing features such as anatomically shaped condoms and rigorous electronic testing. Today, the company maintains its global leadership by focusing on product safety, comfort, and performance. According to its website, Durex collaborates with health professionals to promote safer, more enjoyable sexual experiences. The brand’s commitment to its founding values—reflected in its very name—continues to resonate with consumers around the world.