President Donald Trump’s approval rating among millennials has experienced a notable rebound, according to a new Economist/YouGov poll released Tuesday. After weeks of decline, his approval among this key demographic rose to 42 percent, up six points from the previous week’s 36 percent.
Throughout his political career, Trump has frequently highlighted favorable polling to reinforce his political momentum. However, dips in approval—especially among millennials, the largest voting bloc—can undermine Republican momentum heading into the 2026 midterms, especially in a polarized political climate.
When Trump returned to the White House in January, his approval rating among millennials stood at 44 percent, peaking at 48 percent in previous polls. His numbers declined amid concerns over tariffs and other economic pressures but appear to be recovering, potentially due to strategic outreach or improved economic sentiment.
Both Trump and former Vice President Kamala Harris have increasingly relied on podcasts and digital media to reach millennials, who are generally more skeptical of traditional news and political messaging. According to Pew Research, millennials now outnumber baby boomers, making them vital to any winning political strategy.
Political analyst Craig Agranoff told Newsweek that the recent jump in support is significant but not definitive. He noted that while younger voters are responding to some messaging, they remain a diverse and unpredictable group that Trump has not historically focused on directly.
Still, recent polling suggests Trump may benefit from policies that resonate with certain millennial concerns—especially economic and immigration issues. A Marquette University poll last month showed 66 percent approval for Trump’s handling of illegal immigration, boosted by high-profile deportation cases like that of MS-13 member Kilmar Abrego Garcia.
Another poll by Quantus in May revealed a 48 percent split in both approval and disapproval of Trump’s overall job performance, pushing back on Democratic claims that he had the worst modern approval numbers at the 100-day mark.
The Trump administration is also promoting new immigration initiatives, such as voluntary self-deportation programs funded by DHS, offering stipends and airfare to illegal immigrants willing to leave the country—an approach the administration says could cut costs and reinforce border policies.
