Zjarr TV, an Albanian news channel, gained attention in 2016 by featuring braless news anchors, sparking debates on whether it was an innovative or exploitative move. In a conservative country with a history of media censorship, the channel’s owner defended the approach as a statement of transparency.
The concept turned presenters like Enki Bracaj into stars, but controversy followed when she was fired after posing for Playboy. Her successor, Greta Hoxhaj, embraced the format, gaining rapid fame. While the show received criticism for objectifying women, many viewers appreciated the boldness.
Despite ongoing debates about media ethics and professionalism, Zjarr TV remains a polarizing yet successful example of unconventional news broadcasting.
