A new study from the Pew Research Center sheds light on the diverse coalition behind President Donald Trump’s decisive 2024 election victory. While his win was already historic in scale, Pew’s analysis reveals key demographic shifts that helped fuel his success—especially among voters traditionally aligned with Democrats.
According to Pew, Trump’s 2024 supporters were “far more racially and ethnically diverse” than in 2016 or 2020. Notably, Hispanic voters were nearly evenly split between Trump and Kamala Harris. In 2020, Biden won the Hispanic vote by 25 points. In 2024, Harris’s margin shrank to just three—51 to 48.
Trump also made significant gains among Black voters, earning 15 percent of their vote compared to 8 percent in 2020. His support among Asian American voters jumped from 30 percent in 2020 to 40 percent in 2024, while Harris dropped to 57 percent. Among naturalized citizens—who now make up about 9 percent of voters—Trump surged from 38 percent in 2020 to 47 percent, narrowing the Democrat advantage to just four points.
Other key metrics show Trump expanding his base: he doubled his margin with non-college-educated voters, won rural voters by 40 points, and dominated among those who attend religious services, winning that group 64 to 34. While men were evenly split in 2020, Trump won them 55 to 43 in 2024, especially gaining with younger men under 50.
Pew also challenged the long-standing belief that higher turnout automatically benefits Democrats. Their findings suggest that even if every eligible American had voted in 2024, the popular vote margin would not have shifted significantly—debunking the idea that low-propensity voters lean heavily left.
PJ Media’s Sarah Anderson credited Trump’s unique appeal, saying, “He’s not your average politician… he’s a unicorn.” But she warned Republicans not to waste the momentum. “We must prove to these new voters that we see them as individuals capable of greatness—not as voting blocs to control.”
Despite the historic gains, Anderson emphasized that the GOP must capitalize on the opportunity Trump created or risk losing a generation of newly converted voters.
